The brief rise of the sensitive new age guy (and why he disappeared)

Not all dating advice is created equal. These articles examine popular guidance from relationship coaches, influencers, and self-help authors—separating evolutionary insight from pseudoscience and marketing.

Andrew King

Author of Costly Signals: The Evolution of Dating Advice. PhD researcher with 500+ dating guides from the 1800s to today. Why do we take romantic advice from strangers? I have answers.


Whether you’re a journalist, podcaster, or an event organizer, I’d love to hear from you. I speak on modern dating, evolutionary psychology, and a surprising history of dating advice.

© 2026, Andrew King